Use the traffic estimator tool for keyword research

Are you really getting the most out of your money by bidding higher on max CPC? While it is logical to believe that by doing so, you can reduce competition, but look again. For Google AdWords, bidding higher or lower goes hand in hand with Daily Budgets. Each keyword or paraphrase you plan to use should be carefully reviewed and tested before running your campaigns to ensure maximum returns on investments.

Max CPC at 12.00
Daily Budget at 100.00

Max CPC at 1.00
Daily Budget at 100.00

You can experiment with the traffic estimator tool to come up with keywords that will actually produce a return and perform the best for your website niche. You can find keywords suggestions through Google Analytics and the Webmaster Tools provided straight from Google. It's also a good idea to use and analyze other sources that provides keywords or paraphrases for your site such as Alexa and other page rank webpages.

Boost traffic using AdWords to find effective keywords and phrases

One way you can increase traffic performance is by using keywords and/or phrases suggested by Google themselves, through Google AdWords.

With an alexa traffic rank of number 1, Google AdWords gives you the opportunity to work with the widest range of audience that’s already interested in you or what your website has to offer, and can offer higher click-through-rates for your website or business. Upon completion of each campaign, Google AdWords will provide new keywords and phrases that they feel is the most effective and will help increase traffic performance for your website and bring you the highest CTRs, allowing you to eliminate guesswork. Let’s take a look at how we’re able to derive keywords and phrases from this.

Steps to follow

1. You can sign up for Google AdWords here.

2. Once you’ve signed up, create a new campaign, under the “Campaigns” tab, and select the “+ New campaign” button.

3. Next, set up your campaign settings and create your ad. Allow it to run for a day so Google can review your site and campaign to provide better feedback and new opportunities on the keywords and phrases.

4. To check if opportunities are offered, click on the “Opportunities” tab. If opportunities are present, you can go through a range of keywords and phrases Google has found being the most effective for your site and will drive the most traffic through organic searches.

Note: Take time to do research on the geographic area most interested in your site’s niche or service. Targeting areas where there is a high interest can greatly increase CTRs.

Increase search engine traffic

Here’s a little tweak for your blog’s template if you’re looking to increase traffic through searches by optimizing your blogger’s title for search engines. Not until recently, your Blogger’s blog titles were displayed before the name of your post, making keywords from your post titles appear after your blog title, resulting in poor performance for SEO. Luckily, there’s a way to fix that with a simple tweak and about five minutes of your time.

Steps to follow:

1. Login to your Blogger Dashboard in a new browser window.

2. Go to Layout > Edit HTML (Don’t click on “expand widgets” box)

3. Next, you will need to search for the following section code below:

<title><data:blog.title/></title>

replace the whole code with the section code below:

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

4. Preview your template, and if all works fine, Save Template.

Note: If you have customized your template or uploaded a third party template, you will need to change the original <data:blog.pageTitle/> to the new <data:blog.pageName/> tag for this change to take effect. For example:

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

replace the section code in red with…

<data:blog.pageName/>

Final product: