Boost traffic using AdWords to find effective keywords and phrases

One way you can increase traffic performance is by using keywords and/or phrases suggested by Google themselves, through Google AdWords.

With an alexa traffic rank of number 1, Google AdWords gives you the opportunity to work with the widest range of audience that’s already interested in you or what your website has to offer, and can offer higher click-through-rates for your website or business. Upon completion of each campaign, Google AdWords will provide new keywords and phrases that they feel is the most effective and will help increase traffic performance for your website and bring you the highest CTRs, allowing you to eliminate guesswork. Let’s take a look at how we’re able to derive keywords and phrases from this.

Steps to follow

1. You can sign up for Google AdWords here.

2. Once you’ve signed up, create a new campaign, under the “Campaigns” tab, and select the “+ New campaign” button.

3. Next, set up your campaign settings and create your ad. Allow it to run for a day so Google can review your site and campaign to provide better feedback and new opportunities on the keywords and phrases.

4. To check if opportunities are offered, click on the “Opportunities” tab. If opportunities are present, you can go through a range of keywords and phrases Google has found being the most effective for your site and will drive the most traffic through organic searches.

Note: Take time to do research on the geographic area most interested in your site’s niche or service. Targeting areas where there is a high interest can greatly increase CTRs.

Five ways to increase visitors and traffic

1. Keep track of your web-site statistics – keeping track of your website’s stats can definitely give you the right information for minor and major changes necessary for your page. Web hosting usually provides this information for your domain/hosting purchase, but if you’re not registered with any services, Google Analytics is a free of charge service that gives critical insight and information for you to see where your visitors are coming from. Having the right information can allow you to make the changes that are needed and save you the hassle of experimenting.

2. Put SEO to your advantage – optimizing search engines for your blog can greatly drive traffic towards your page. In fact, SEO increased searches for this blog by a whopping 110%, according to Google Analytics. If you’re a beginner, modifying your title is the first step towards SEO. Go ahead and give it a try and you’ll be surprised at the traffic search engines can offer you.

3. Provide quality and useful content – your visitors and readers are like you when you are in need of content that will be beneficial to you. Providing them with poor quality content will only drive them away, providing them with content that has no use or cannot be used to their advantage, and you might really start losing some visitors. Give your visitors content that you yourself find useful and beneficial, don’t give them no crap!

4. Interact and respond to your visitors – your visitors are important. Just like good customer service, your visitors should be your number one priority. If you take care of them good, they’ll be back, just as customers in retails and other industries that require good customer service. You should treat your blog as if it was your business, if you wish to push demand of your service or product.

5. Update – updating your blog is crucial. Your regular readers will learn your time span between updates. They’ll be back, sometimes, just for the update. This pushes us back to the fourth reason, interacting and responding to visitors. Once you have clearly developed an updating time span, stick with it. Either update ahead of time or on your default time, but never later.

Increase search engine traffic

Here’s a little tweak for your blog’s template if you’re looking to increase traffic through searches by optimizing your blogger’s title for search engines. Not until recently, your Blogger’s blog titles were displayed before the name of your post, making keywords from your post titles appear after your blog title, resulting in poor performance for SEO. Luckily, there’s a way to fix that with a simple tweak and about five minutes of your time.

Steps to follow:

1. Login to your Blogger Dashboard in a new browser window.

2. Go to Layout > Edit HTML (Don’t click on “expand widgets” box)

3. Next, you will need to search for the following section code below:

<title><data:blog.title/></title>

replace the whole code with the section code below:

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

4. Preview your template, and if all works fine, Save Template.

Note: If you have customized your template or uploaded a third party template, you will need to change the original <data:blog.pageTitle/> to the new <data:blog.pageName/> tag for this change to take effect. For example:

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

replace the section code in red with…

<data:blog.pageName/>

Final product:

Traffic booster using twitthis!

Here’s a proven traffic booster for not only your blog but twitter followers as well. Twitthis is a suggested user system that allows you to be suggested to other twitter user by earning twitpoints. To obtain points, all you have to do is submit a url you want to share to twitthis or follow a suggested user. The more points you accumulate, the more points you can spend to increase your site’s chance of being suggested to other users. Here’s how to implement twitthis to your blogger.

Steps to follow:

1. Visit http://www.twitthis.com and click Tools in the top right hand navigation. (you will need to navigate to this page later to copy/paste the section code you want to your xml template.)

2. Login to your Blogger Dashboard in a new browser window.

3. Go to Layout > Edit HTML (Click on “expand widgets” box)

4. Next, search for the following section code below:

<div class='post-footer'>

and paste the following section code right after it…

<!-- Footer Button Codes BEGIN -->
<div>
<p><span id='footer-buttons'>
<!-- things placed after this line will show on all pages -->
<b:if cond='data:blog.pageType == &quot;item&quot;'>
<!-- things placed after this line will only show on post pages –>

<!-- TwitThis Button BEGIN -->
<a href='javascript:(function(){TwitThisPop=window.open(%22http://twitthis.com/twit?url=%22+encodeURIComponent(location.href)+%22&amp;title=%22+((document.title)%20?%20encodeURIComponent(document.title.replace(/^\s*|\s*$/g,%27%27))%20:%20%22%22),%20%22TwitThisPop%22,%20%22width=600,%20height=500,%20location,%20status,%20scrollbars,%20resizable,%20dependent=yes%22);%20setTimeout(%22TwitThisPop.focus()%22,%20100);%20})()'><img alt='TwitThis' src='http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif' style='border:none;'/></a>
<!-- TwitThis Button END –>

<!-- Do Not Paste Any Code Below This Line -->
</b:if>
</span></p>
</div>
<!-- Footer Button Codes END –>

5. Preview your template, and if all is working fine, Save Template.

Note: Your Twit This! button should appear on all posts pages ONLY, and not the main page. Test the button by clicking it on a post and sharing one of your posts on twitter.